Kylie Kelce Stars in Liquid Death’s New Ad Campaign

Liquid Death has partnered with Kylie Kelce in a humorous and provocative advertising campaign titled "The Liquid Death Belly Bar". The ad targets traditional marketing stereotypes and promotes a realistic, comedic approach.

Challenging Industry Norms

Liquid Death consistently employs humor and authenticity, diverging from traditional beverage marketing.

Kylie Kelce in the Spotlight

Kylie promotes Liquid Death’s mocktail-themed sparkling waters aimed at expectant mothers, humorously highlighting their lower sugar alternatives compared to typical pregnancy beverages.

Why Liquid Death’s Strategy Works

• Authenticity: Consumers value relatable and transparent messaging.
• Targeted Demographics: Specifically appealing to expectant mothers expands consumer loyalty.
• Bold Creativity: Provocative humor generates social engagement and brand recall.

Further Insights

• Adweek Brand Marketing
• Liquid Death's Previous Campaigns